Building a Team That Builds Great Stuff.


One of the challenges we face at Lightbulb Creative is finding the time to work on our business, while we’re busy working in our business. You may have heard that phrase before. What it means to us is that we need to be sure we make the time to get better, faster, more creative and more effective while still keeping up with a demanding schedule.  Setting a record for the number of consecutive hours spent staring at a screen is probably not the best way to do great work and continue to grow as individuals and as a company.

How do we find the time to work on ourselves, as well as for our clients…here are a few things that work for us and that we strive to make a priority in our work week.

Staff Lunch / Taco Tuesday
By setting aside lunch for a time of team-building and meeting about current business, we create a more light-hearted environment that encourages plenty of conversation and also lets team members comment and chime in on areas of our business that they may not deal with on a day to day basis. We also have a great restaurant at our office that has incredible $2 tacos every Tuesday. Bonus.

That’s what we call it.  We just say “Outside.” It’s rarely planned, and is sometimes even the result of a roadblock or challenging issue we are working through.  We’ve found that one of the best ways to shake off the doldrums, frustrations or  blinders, is to simply…go outside.  Often, we find the solution during the walk outside…other times it takes a few minutes throwing around some new ideas in a new environment to get a fresh perspective. Sometimes we have no reason at all…it just feels like it’s time for a walk.

Field Trips
Another way that we build relationships and teamwork is to take a field trip.  Could be dinner after work, a concert or even coming into the office on the weekend to work on something that we all enjoy…and would get excited about whether we are being paid or not. Do we have to be careful to maintain a professional and effective balance when doing more social activities? Sure. But that’s why you’re the boss, manager, director or big cheese.  If you can do both, run a great team while sharing some personal time that strengthens work relationships, you’ll have a win-win.

So…go to lunch, sit under a tree or take in a show.  Maybe some of these things will work to help your team the best it can be and continue to do great work and provide great service for your business.